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Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Headshot of Professor of Finance Ethan Jiang

Wallethub Turns to Ӱֱapp Finance Professor Ethan Jiang for Expert Tips on Using Credit Cards to Improve Credit Scores

Finance Professor Yixiao “Ethan” Jiang shared valuable insights for individuals looking to boost their credit scores using credit cards tailored for bad credit.

University News, Business, Faculty
Members of the Ӱֱapp military community stand at attention during the Veteran's Day ceremony.

Western New England to Host Veteran’s Day Ceremony November 11, 2024, at Noon

Ӱֱapp will hold its annual Veteran’s Day ceremony on Monday, November 11, at 12:00 p.m. at the Gazebo on Deliso Lawn. This event honors our nation’s veterans and recognizes the strong ties between the Western New England University community and military service.

University News, Business
Dennis Donovan stands in the middle of a group of professionally dressed Ӱֱapp students.

Business Leader Dennis Donovan Shares Insights with Ӱֱapp College of Business Students 

In an inspiring session designed to connect academic learning with real-world expertise, Dennis Donovan, L’79, President and CEO of Beacon Advisors International, LLC, visited Western New England University's College of Business to engage with student leaders and faculty.

University News, Alumni, Business, Law