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Graduates find career opportunities as marketing managers, product and brand managers, marketing analysts, and marketing research specialists at a variety of local, regional, and national businesses. The marketing major also prepares students for graduate-level education. The Bureau of Labor Statistics predicts a 9 percent increase for marketing manager jobs (19,700 positions) by 2024.

Marketing students may have interests in: Marketing Association and the Western New England University Collegiate Chapter of the American Marketing Association (AMA), Alpha Mu Alpha (American Marketing Association Honor Society), Alpha Lambda Delta (First-year honor society), Alpha Kappa Psi (Professional business fraternity), and Beta Gamma Sigma (Honor Society). Many of our students also participate in varsity and intramural sports, special interest groups, and student government.

Clubs and Organizations

In the Department of Marketing, you will be taught in small classes by experienced professors who take a personal interest in your progress. The Department faculty are committed to the comprehensive assessment of learning objectives of their students. Our students find their professors easy to approach and available for one-to-one consultation. You will come to see the faculty as the link between theory and the real-world. Their diverse backgrounds as consultants, educators, and marketing professionals bring you an invaluable educational experience. Their approach is to forge a genuine learning environment based on experiential learning-courses designed to provide students with the skills they need to be successful future marketing managers.

Faculty

The best business schools in the world are accredited by —The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

Accreditation