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Mary Schoonmaker

Mary Schoonmaker headshot
Marketing
Associate Professor of Marketing & Entrepreneurship
225 Churchill Hall
Phone: 413-782-1499

Education

Ph.D., George Washington University
M.B.A., University of Maryland
B.S., University of Connecticut

Background

Scholarly Works

Journal Articles

Schoonmaker, Mary G. and Rau, Pradeep A. (2014). Small-to medium-size biotech firms? marketing efforts during the fuzzy front end of Innovation, Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 14, 49-56.